Tanyre-Orthorama

Tanyre-Orthorama is dedicated to helping individuals find personalized orthopedic solutions tailored to their unique needs. Focused on enhancing quality of life, they offer a wide range of products designed to support mobility, comfort, and overall well-being. In addition to their orthopedic expertise, Tanyre-Orthorama is a well-established medical uniform brand in Mexico, renowned for providing high-quality, durable, and professional apparel for healthcare workers. Their dual commitment to orthopedic solutions and medical uniforms has made them a trusted name in the industry, serving both patients and professionals alike.

My Role - UX/UI Designer & Senior Creative

In 2024, I took on the role of UX/UI Designer and Senior Creative to enhance Tanyre-Orthorama's web sales through effective e-commerce design and engaging video and graphic communication. My focus was on creating visually appealing content that improved user experience and drove customer engagement.

E-commerce design

I led the design of the e-commerce sites tanyre.mx and orthorama.com.mx using Figma, Adobe Illustrator, and AI tools, collaborating closely with a freelance programmer to implement the platforms on WooCommerce for WordPress. This collaboration ensured the creation of user-friendly and seamless shopping experiences. Post-launch, I designed high-conversion landing pages directly in WordPress, leveraging strategic web design to drive engagement. Additionally, I managed and continue to oversee ongoing site updates and operations, ensuring both platforms remain dynamic and aligned with the company's objectives.

UX Design Process for Orthorama Webpage

•Research and Analysis
∙ Conducted user interviews and analyzed competitors to understand customer needs and expectations.
∙ Defined the target audience and their goals for visiting the website.
•Information Architecture
∙ Organized content into clear categories for easy navigation.
∙ Created a sitemap to map out the structure of the website.
•Wireframing and Prototyping
∙ Designed low-fidelity wireframes in Figma to outline the layout and functionality of key pages.
∙ Developed an interactive prototype to test user flows and navigation.

•Visual Design
∙ Applied Orthorama's branding to create an appealing and cohesive design.
∙ Focused on clean visuals and accessible design elements for all users.
•Collaboration and Development
∙ Worked closely with a programmer to implement the design using WooCommerce for WordPress.
∙ Ensured the design was responsive and worked seamlessly across devices.
•Testing and Optimization
∙ Conducted usability tests to identify and resolve pain points.
∙ Monitored performance post-launch, making updates to enhance user experience and boost conversions.
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This process ensured a user-friendly website aligned with Orthorama's business goals and customer needs.

You can visit the site HERE.

UX Design Process for Tanyre Webpage

•Understanding Requirements
∙ Reviewed the existing Tanyre brand website to align with their design standards.
∙ Confirmed approval from the brand to adapt their design for our e-commerce store.
•Content Adaptation
∙ Assessed the content and functionality needed for our store as a reseller.
∙ Customized product listings and descriptions to reflect our offerings while staying true to the brand identity.
•Design Implementation
∙ Directly applied Tanyre’s existing design to our e-commerce store using WooCommerce for WordPress.
∙ Maintained consistency with the brand’s visual and functional elements while optimizing for a seamless shopping experience.
•Testing and Launch
∙ Conducted thorough testing to ensure all pages, navigation, and purchasing processes functioned smoothly.
∙ Launched the site with a focus on delivering an effortless and branded user experience.
•Maintenance and Updates
∙ Continuously manage updates to keep the site aligned with the brand's evolving standards and ensure optimal functionality.

This process allowed us to quickly and effectively create an e-commerce platform that matched the established Tanyre brand identity while serving the needs of our customers.

You can visit the site HERE.

Video & Graphic communication

I was in charge of creating video and graphic content for their social media, primarily focused on driving sales and increasing brand awareness. The company had an established design guide, which provided a solid foundation, but I sought to push those boundaries.
I implemented AI tools in the design process to enhance creativity and efficiency, while also proposing out-of-the-box ideas and concepts that resonated with our audience.
This approach not only made the graphic communication more interesting and appealing but also helped to engage followers and encourage conversions.

AI implementations

I use AI daily for various tasks that enhance productivity and creativity. This includes creating prompts to generate images, utilizing AI-powered editing and copywriting tools to refine messaging, and implementing chatbots for the company’s communication channels. These AI integrations streamline processes and allow me to focus on more strategic and creative aspects of my work.